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Ishwar Suresh

From the cricket grounds of Chennai to performance rooms in the UK, sport has shaped every part of who I am. I’ve turned my experience as a player into a passion for analysing the game-blending data, video, and tactical insight to help teams perform smarter. Having worked with Ebbsfleet United FC and Bath Cricket Club, I’m driven by one goal: to push the boundaries of performance and innovation in elite sport.

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About Me

Started life as a professional cricketer, detoured through a Mechanical Engineering degree and a master’s in Sport Management, and somehow ended up decoding football with an engineer’s logic and a coach’s eye. From academies to first-team setups in India and the UK, I turn complex match moments into clear, actionable insights using data, video, and tactical detail.

Still a cricketer at heart (and a qualified coach), I believe the best ideas come from seeing sport through more than one lens. Whether it’s spotting patterns, building processes, or helping players perform with clarity, I bring a multi-sport mindset and a dash of creative flair to every environment I work in.

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Clubs Worked

Clubs

  • Ebbsfleet United FC
  • Bath Cricket Club

4

Organisations

Organisations

  • Ebbsfleet United FC (Current)
  • Bath Cricket Club (Current)
  • The India Cements Ltd. (1 year)

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Experience

Experience

  • United Kingdom
  • India

2

Education

Education

  • United Kingdom
  • India

Professional Experience

Experience Details

  • Ebbsfleet United FC

    Performance Analyst

    Jun 2025 - Present

    • Delivered live match analysis across home and away fixtures, providing real-time tactical insights aligned with coaching strategies.
    • Captured and coded training sessions using Hudl and Wyscout, where I implemented advanced tagging structures and customised workflows to better align with tactical analysis needs and coaching preferences.
    • Produced in-depth opposition profiles and set-piece analysis to support pre-match planning and strategy development.
    • Built and maintained databases for training and match performance trends, aiding long-term tactical refinement.
    • Designed post-match reports and debrief presentations, integrating telestrated video clips, Power BI dashboards, and visual KPIs.
    • Delivered recruitment analysis by profiling players’ positional behaviours, technical actions, and tactical fit through video scouting tools.
    • Led a specialist project collaborating with goalkeepers to study opposition attacking patterns through video and data analysis, improving anticipatory positioning and shot-stopping preparation.

  • Bath Cricket Club

    Performance Analyst

    Apr 2025 - Present

    • Provided in-depth performance analysis across match and training environments, supporting technical improvement and player development within a high-level club cricket structure
    • Captured and coded match footage using NV Play and Play Cricket Scorer Pro (PCS Pro) to analyse batting, bowling, and fielding metrics.
    • Delivered data-driven reports on batting strike rates, bowling economy, partnerships, and dismissal patterns to identify key areas for technical refinement.
    • Designed and managed a long-term performance database, tracking player progression through trends such as dot-ball percentage and boundary frequency.
    • Collaborated with the coaching team to create evidence-based drills and training plans derived from analytical insights.
    • Delivered post-match feedback sessions combining video review and statistical breakdowns to strengthen tactical understanding and player awareness.

  • Press Upload (UK)

    Digital Content Analyst

    April 2025 – Sep 2025

    • Created, edited, and analysed digital content for athletes across football and cricket, focusing on brand growth, storytelling, and audience engagement.
    • Tracked platform metrics including reach, impressions, retention, follower growth, and conversion to optimise content performance across Instagram, TikTok, YouTube, and X.
    • Conducted performance reviews using native analytics tools (Meta Business Suite, TikTok Creator Tools, YouTube Studio) to identify top-performing formats and posting strategies.
    • Designed athlete identity frameworks—tone, visual style, content pillars—and developed personalised content calendars for long-term brand building.
    • Collaborated with athletes to refine digital behaviour, sponsorship readiness, and media presentation based on insights from engagement patterns.

  • The India Cements Ltd.

    Logistics Data Analyst

    Jun 2023 - Jun 2024

    • Analysed logistics data to optimise supply chain processes and cut costs.
    • Created dashboards and reports, improving decision-making by 30%, using Power BI and MS Excel.
    • Managed vendor relationships and monitored performance to ensure timely deliveries.
    • Forecasted demand and inventory needs using predictive modelling and analytical skills, decreasing stockouts by 18%.
    • Collaborated in cross-functional teams to adapt to changing logistics requirements and deliver timely solutions.

  • Carmah (India)

    Founder & Digital Brand Lead

    Feb 2023 – Sep 2024

    • Built a sustainable sportswear brand from concept to execution, leading digital marketing, content strategy, and brand storytelling across all platforms.
    • Used Google Analytics, Instagram Insights, and sales funnels to interpret customer behaviour, measure campaign impact, and refine targeting strategies.
    • Managed social media content creation—reels, product shoots, athlete collaborations—and analysed performance metrics for continuous optimisation.
    • Designed and executed promotional campaigns that improved visibility, engagement, and customer retention within the Indian sportswear market.
    • Oversaw website performance, product positioning, and digital conversions, integrating insights from Excel and Power BI dashboards to guide decision-making.

  • Klinik Everywhere Pvt Technologies (India)

    Marketing Analyst Executive

    April 2022 – Dec 2023

    • Analysed user behaviour and marketing performance data to improve digital campaign effectiveness for a healthcare-tech platform.
    • Monitored key metrics including CTR, CPC, conversion rate, retention, and lead quality across social, web, and advertising channels.
    • Created weekly and monthly performance reports using Excel and Power BI, helping refine targeting and improve marketing ROI.
    • Collaborated with the product and marketing teams to optimise landing pages, user journeys, and communication flows based on data insights.
    • Conducted competitor analysis and trend research to support digital strategy, brand positioning, and market expansion decisions.

Education

Master’s in Sport Management

University of Bath

Sep 2024 - Sep 2025

Consultancy Project with S.L. Benfica – “Expanding European Football in Emerging Markets: A Strategic Study on Benfica’s Fanbase Growth and Commercial Presence in India.”

Bachelor’s in Mechanical Engineering

Visvesvaraya Technological University

Aug 2016 - May 2020

Developed strong skills in analytical modelling, operational techniques, and data interpretation through datafocused coursework, applying quantitative methods to support evidence-based decision-making.

Certifications

PFSA Level 2 Performance Analysis in Football

PFSA Level 2 Performance Analysis in Football

Professional Football Scouts Association (PFSA)

July 2025

Developed advanced skills in performance analysis, including opposition profiling, creating detailed match and training reports, building tagging structures, integrating data with video analysis, and supporting coaches through tactical insight delivery.

PFSA Level 2 Performance Analysis in Football

PFSA Level 1 Performance Analysis in Football

PFSA Level 1 Performance Analysis in Football

Professional Football Scouts Association (PFSA)

July 2025

Learned the essentials of performance analysis, covering video tagging, KPI construction, coding principles, and how to translate match footage into actionable insights for coaches and players.

PFSA Level 1 Performance Analysis in Football

PFSA Level 1 Data Analysis in Football

PFSA Level 1 Data Analysis in Football

Professional Football Scouts Association (PFSA)

July 2025

Introduced to the fundamentals of football data analysis, including event data, KPIs, basic coding workflows, and using data to support performance and opposition analysis.

PFSA Level 1 Data Analysis in Football

FSI Master High-Performance Football Coach

Level 1 Opposition Analysis in Football

Football Science Institute

July 2025

Completed Master-level course in High-Performance Football Coaching and Tactics, focusing on elite coaching methodologies and tactical analysis.

FSI Master Grades

Grades & Performance Assessment

Level 1 Opposition Analysis in Football

PFSA Level 1 Talent Identification in Football

PFSA Level 1 Talent Identification in Football

Professional Football Scouts Association (PFSA)

July 2025

Gained foundational knowledge of talent identification models, player development pathways, growth/maturation considerations, and the key physical, technical, tactical, and psychological indicators used in modern scouting.

PFSA Level 1 Talent Identification in Football

PFSA Level 1 Technical Scouting

PFSA Level 1 Technical Scouting

Professional Football Scouts Association (PFSA)

July 2025

Introduced to the core principles of technical scouting, including assessing player attributes, analysing positional profiles, and understanding the frameworks used to evaluate technical performance in recruitment contexts.

PFSA Level 1 Technical Scouting

Introduction to Talent Identification in Football

Introduction to Talent Identification in Football

The FA (Football Association, England)

November 2025

Introduced to the core principles of talent identification, including player assessment frameworks, recognising potential across age groups, understanding growth and maturation, and applying FA-aligned criteria to evaluate technical, tactical, physical, and psychological qualities.

Introduction to Talent Identification in Football

Upcoming Courses

FA Talent Identification – Level 2

England FA

Expected Soon

Advanced course focusing on deeper talent identification principles, player potential modelling, growth and maturation analysis, and building long-term player development pathways aligned with FA scouting frameworks.

UEFA C Licence (Coaching)

England FA

Expected Soon

Foundation coaching qualification emphasising player-centred development, session design, tactical understanding, and applying modern coaching methodologies across youth and senior environments.

Data Science

IBM

Expected Soon

Covers core data science concepts including Python workflows, data cleaning, exploratory analysis, machine learning basics, and turning raw datasets into actionable insights.

Data Analytics

IBM

Expected Soon

Focuses on analytical techniques, dashboard creation, statistical evaluation, and using tools like Excel, SQL, and visualisation platforms to support evidence-based decision-making.

Sports Data Analytics

University of Michigan

Expected Soon

Teaches sport-specific data methods, performance metrics, predictive analytics, and applying analytical models to support coaching, scouting, and strategic planning within sporting environments.

Skills & Technologies

Data Analysis

Data Visualization Statistical Analysis Performance Metrics Data Interpretation Excel Power BI SPSS Data-Informed Coaching

Video Analysis

Hudl Sportscode Wyscout Telestration Opposition Analysis Match Preparation Live Match Analysis Tactical Presentations Set Piece Analysis Tagging Frameworks

Coaching & Methodology

Tactical Periodisation Player Development Session Planning Coach Collaboration Game Model Understanding Training–Match Transfer Analysis

Languages & Soft Skills

English (Fluent) Tamil (Native) Hindi (Fluent) Team Communication Adaptability Work Ethic High-Performance Environments Analytical Thinking

Get In Touch

ishwar.suresh98@gmail.com
Gravesend - England, United Kingdom
linkedin.com/in/ishwarsuresh
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